British Culture - User contributions [en]

Product Placement

2015-06-30T16:13:56Z

Christian Müller:

A practice in which manufacturers of goods or providers of a service pay for their products to make them appear in films and television programmes in order to advertise them. The systematic placement of products is common practice particularly in American movies and Hollywood blockbusters and a multi-million dollars industry (Hackley et al. 710f).

== Product Placement in the UK ==

The paid-for placement of products was prohibited in UK television until 28th February 2011, when the country’s agency responsible for media regulation, called Ofcom, lifted the ban and permitted references to products and services in television formats produced in the UK for the first time in the nation’s history (Hackley et al. 707). ITV’s ''This Morning'' was the leadoff British programme to feature a company’s sponsorship; a Nescafe coffee machine could be seen on the screen ("Product Placement Ban").
Since 2011, major commercial broadcasters such as the ITV companies, Sky, Channel 4 and Channel 5 have adopted product placement in their television programmes for the purpose of increasing profits. The non-commercial BBC is not allowed to earn any returns from the advertising of products in its programmes. Despite its shows being sold to many countries overseas, which might create a profitable platform for the consumer industry and product placement, the brands featured in BBC productions are provided gratuitously and at the behest of the editorial board (Hackley et al. 708).

However, the change in television rules is accompanied by regulations established and watched after by Ofcom. Broadcasters, which apply paid-for ads in their programmes, are required to inform their viewers by displaying a ‘P’ logo for a period of three seconds at the beginning of the show ("Product Placement Ban"). Furthermore, product placements must be justified by the editors and are forbidden to be exuberant. Certain product categories, including guns, alcohol, cigarettes and unhealthy food (i.e. foods high in sugar, salt or fat) remain entirely prohibited to be displayed as branded paid-for ads ("TV Product Placement"). Regulations also have it that news and children’s programmes persist to be free of any industry’s involvement in the form of product placement ("BBC Editorial Guidelines").

== Sources ==

"BBC Editorial Guidelines: Product Placement for BBC International Commercial Channels and On-Demand Services." ''BBC'' (April 2011). [http://www.bbc.co.uk/editorialguidelines/page/guidance-product-placement/].

Hackley, Chris et al. "Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market." ''International Journal of Advertising'' 31.4 (2012): 703-18.

"Product Placement Ban on British TV Lifted." ''BBC News'' (28 Feb. 2011). [http://www.bbc.com/news/uk-12593061].

"TV Product Placement Off to Slow Start." ''The Guardian'' (27 Aug. 2011). [http://www.theguardian.com/media/2011/aug/27/tv-product-placement].

Product Placement

2015-06-30T16:11:24Z

Christian Müller:

A practice in which manufacturers of goods or providers of a service pay for their products to make them appear in films and television programmes in order to advertise them. The systematic placement of products is common practice particularly in American movies and Hollywood blockbusters and a multi-million dollars industry.

== Product Placement in the UK ==

The paid-for placement of products was prohibited in UK television until 28th February 2011, when the country’s agency responsible for media regulation, called Ofcom, lifted the ban and permitted references to products and services in television formats produced in the UK for the first time in the nation’s history (Hackley et al. 707). ITV’s ''This Morning'' was the leadoff British programme to feature a company’s sponsorship; a Nescafe coffee machine could be seen on the screen ("Product Placement Ban").
Since 2011, major commercial broadcasters such as the ITV companies, Sky, Channel 4 and Channel 5 have adopted product placement in their television programmes for the purpose of increasing profits. The non-commercial BBC is not allowed to earn any returns from the advertising of products in its programmes. Despite its shows being sold to many countries overseas, which might create a profitable platform for the consumer industry and product placement, the brands featured in BBC productions are provided gratuitously and at the behest of the editorial board (Hackley et al. 708).

However, the change in television rules is accompanied by regulations established and watched after by Ofcom. Broadcasters, which apply paid-for ads in their programmes, are required to inform their viewers by displaying a ‘P’ logo for a period of three seconds at the beginning of the show ("Product Placement Ban"). Furthermore, product placements must be justified by the editors and are forbidden to be exuberant. Certain product categories, including guns, alcohol, cigarettes and unhealthy food (i.e. foods high in sugar, salt or fat) remain entirely prohibited to be displayed as branded paid-for ads ("TV Product Placement"). Regulations also have it that news and children’s programmes persist to be free of any industry’s involvement in the form of product placement ("BBC Editorial Guidelines").

== Sources ==

"BBC Editorial Guidelines: Product Placement for BBC International Commercial Channels and On-Demand Services." ''BBC'' (April 2011). [http://www.bbc.co.uk/editorialguidelines/page/guidance-product-placement/].

Hackley, Chris et al. "Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market." ''International Journal of Advertising'' 31.4 (2012): 703-18.

"Product Placement Ban on British TV Lifted." ''BBC News'' (28 Feb. 2011). [http://www.bbc.com/news/uk-12593061].

"TV Product Placement Off to Slow Start." ''The Guardian'' (27 Aug. 2011). [http://www.theguardian.com/media/2011/aug/27/tv-product-placement].

Whatever Happened to the Likely Lads?

2015-06-15T09:47:12Z

Christian Müller:

1973-1974. BBC1. Follow-up of the BBC2 series ''The Likely Lads'' (1964-1966). Starring James Bolam and Rodney Bewes. Both the original show and its sequel were created by scriptwriters Ian La Frenais and Dick Clement. ''Whatever Happened to the Likely Lads?'' comprises 26 television episodes which were broadcast over two seasons. The last episode was aired on Christmas 1974.

Critics say that the series was of notable significance as it raised issues of greater relevance to the audience than was attempted by virtually any other sitcom of the time (Pickering 285). Explicitly, it excelled in the comic exploration of significant changes in the class system in Britain during the 1970s.

== The Series and its Themes ==

''The Likely Lads'' is set in 1960s Newcastle, shaped by industry and a large working class, where the audience follows the drinking practices and wooing efforts of factory workers Bob Ferris (Rodney Bewes) and Terry Collier (James Bolam). In the first series, Bob and Terry were basically the same in what they wanted with equal positions in their jobs.

The series’ successor ''Whatever Happened to the Likely Lads?'' picks up on that basic theme but adds the feature of passing time. When Terry returns from his four years’ service in the army, he finds Bob at the verge of marrying middle-class Thelma Chambers (Bridgit Forsyth). This marriage will see Bob leaving his working-class identity and immerse himself in bourgeois respectability. Terry opposes the new lifestyle and social rituals of Bob and his (later) wife with his seductive practices of drinking, gambling, and roughness. This recurrent intrusion into the stable home of the couple highlights the tension of anti-bourgeois resentments and the new-middle-class nuclear family as a model of stability.

''Whatever Happened to the Likely Lads?'' underlines the nostalgia for the values of the old north and pushes forward the theme of two friends who try to keep up their friendship in changing times. Both Terry and Bob try to adapt to the realities of life while they are confronted with determining choices that lead them to different stages in male life narratives.

== Sources ==

Mills, Brett. ''The Sitcom''. Edinburgh: Edinburgh University Press, 2009.

Pickering, David. “Bolam, James (1938-).” ''Encyclopedia of Television''. Ed. Horace Newcomb. New York: Taylor and Francis 2004. 284-286.

“Whatever Happened to the Likely Lads?” BBC. [<http://www.bbc.co.uk/comedy/whateverhappened/>].

Williams, Paul. “Class, Nostalgia and Newcastle: Contested Space in ''The Likely Lads''.” ''Don’t Look Now: British Cinema in the 1970s''. Ed. Paul Newland. Chicago: The University of Chicago Press, 2010. 187-198.

Whatever Happened to the Likely Lads?

2015-06-13T15:29:25Z

Christian Müller:

a British sitcom starring James Bolam and Rodney Bewes that ran on British television from 1973 to 1974 on BBC1 as a follow-up of the BBC2 series ''The Likely Lads'' (1964-66). Critics say that the series was of notable significance as it raised issues of greater relevance to the audience than was attempted by virtually any other sitcom of the time. Explicitly, it excelled in the comic exploration of significant changes in the class system in Britain during the 1970s.

Both the original show and its sequel were created by scriptwriters Ian La Frenais and Dick Clement. ''Whatever Happened to the Likely Lads?'' comprises 26 television episodes which were broadcast over two seasons. The last episode was aired on Christmas 1974.

== The Series and its Themes ==

''The Likely Lads'' is set in 1960s Newcastle, shaped by industry and a large working class, where the audience follows the drinking practices and wooing efforts of factory workers Bob Ferris (Rodney Bewes) and Terry Collier (James Bolam). In the first series, Bob and Terry were basically the same in what they wanted with equal positions in their jobs.

The series’ successor ''Whatever Happened to the Likely Lads?'' picks up on that basic theme but adds the feature of passing time. When Terry returns from his four years’ service in the army, he finds Bob at the verge of marrying middle-class Thelma Chambers (Bridgit Forsyth). This marriage will see Bob leaving his working-class identity and immerse himself in bourgeois respectability. Terry opposes the new lifestyle and social rituals of Bob and his (later) wife with his seductive practices of drinking, gambling, and roughness. This recurrent intrusion into the stable home of the couple highlights the tension of anti-bourgeois resentments and the new-middle-class nuclear family as a model of stability.

''Whatever Happened to the Likely Lads?'' underlines the nostalgia for the values of the old north and pushes forward the theme of two friends who try to keep up their friendship in changing times. Both Terry and Bob try to adapt to the realities of live while they are confronted with determining choices that lead them to different stages in male life narratives.

== Sources ==

Mills, Brett. ''The Sitcom''. Edinburgh: Edinburgh Univ.Pr., 2009.

Pickering, David. “Bolam, James (1938-).” ''Encyclopedia of Television''. Ed. Horace Newcomb. New York: Taylor and Francis 2004. 284-286.

“Whatever Happened to the Likely Lads?” BBC. [<http://www.bbc.co.uk/comedy/whateverhappened/>].

Williams, Paul. “Class, Nostalgia and Newcastle: Contested Space in ''The Likely Lads''.” ''Don’t Look Now: British Cinema in the 1970s''. Ed. Paul Newland. Chicago: The Univ. of Chicago Pr., 2010. 187-198.

Whatever Happened to the Likely Lads?

2015-06-13T15:29:03Z

Christian Müller:

a British sitcom starring James Bolam and Rodney Bewes that ran on British television from 1973 to 1974 on BBC1 as a follow-up of the BBC2 series ''The Likely Lads'' (1964-66). Critics say that the series was of notable significance as it raised issues of greater relevance to the audience than was attempted by virtually any other sitcom of the time. Explicitly, it excelled in the comic exploration of significant changes in the class system in Britain during the 1970s.

Both the original show and its sequel were created by scriptwriters Ian La Frenais and Dick Clement. ''Whatever Happened to the Likely Lads?'' comprises 26 television episodes which were broadcast over two seasons. The last episode was aired on Christmas 1974.

== The Series and its Themes ==

''The Likely Lads'' is set in 1960s Newcastle, shaped by industry and a large working class, where the audience follows the drinking practices and wooing efforts of factory workers Bob Ferris (Rodney Bewes) and Terry Collier (James Bolam). In the first series, Bob and Terry were basically the same in what they wanted with equal positions in their jobs.

The series’ successor ''Whatever Happened to the Likely Lads?'' picks up on that basic theme but adds the feature of passing time. When Terry returns from his four years’ service in the army, he finds Bob at the verge of marrying middle-class Thelma Chambers (Bridgit Forsyth). This marriage will see Bob leaving his working-class identity and immerse himself in bourgeois respectability. Terry opposes the new lifestyle and social rituals of Bob and his (later) wife with his seductive practices of drinking, gambling, and roughness. This recurrent intrusion into the stable home of the couple highlights the tension of anti-bourgeois resentments and the new-middle-class nuclear family as a model of stability.

The series underlines the nostalgia for the values of the old north and pushes forward the theme of two friends who try to keep up their friendship in changing times. Both Terry and Bob try to adapt to the realities of live while they are confronted with determining choices that lead them to different stages in male life narratives.

== Sources ==

Mills, Brett. ''The Sitcom''. Edinburgh: Edinburgh Univ.Pr., 2009.

Pickering, David. “Bolam, James (1938-).” ''Encyclopedia of Television''. Ed. Horace Newcomb. New York: Taylor and Francis 2004. 284-286.

“Whatever Happened to the Likely Lads?” BBC. [<http://www.bbc.co.uk/comedy/whateverhappened/>].

Williams, Paul. “Class, Nostalgia and Newcastle: Contested Space in ''The Likely Lads''.” ''Don’t Look Now: British Cinema in the 1970s''. Ed. Paul Newland. Chicago: The Univ. of Chicago Pr., 2010. 187-198.

Whatever Happened to the Likely Lads?

2015-06-13T15:28:38Z

Christian Müller: Created page with "a British sitcom starring James Bolam and Rodney Bewes that ran on British television from 1973 to 1974 on BBC1 as a follow-up of the BBC2 series ''The Likely Lads'' (1964-66..."

a British sitcom starring James Bolam and Rodney Bewes that ran on British television from 1973 to 1974 on BBC1 as a follow-up of the BBC2 series ''The Likely Lads'' (1964-66). Critics say that the series was of notable significance as it raised issues of greater relevance to the audience than was attempted by virtually any other sitcom of the time. Explicitly, it excelled in the comic exploration of significant changes in the class system in Britain during the 1970s.

Both the original show and its sequel were created by scriptwriters Ian La Frenais and Dick Clement. ''Whatever Happened to the Likely Lads?'' comprises 26 television episodes which were broadcast over two seasons. The last episode was aired on Christmas 1974.

== The Series and its Themes ==

''The Likely Lads'' is set in 1960s Newcastle, shaped by industry and a large working class, where the audience follows the drinking practices and wooing efforts of factory workers Bob Ferris (Rodney Bewes) and Terry Collier (James Bolam). In the first series, Bob and Terry were basically the same in what they wanted with equal positions in their jobs.
The series’ successor ''Whatever Happened to the Likely Lads?'' picks up on that basic theme but adds the feature of passing time. When Terry returns from his four years’ service in the army, he finds Bob at the verge of marrying middle-class Thelma Chambers (Bridgit Forsyth). This marriage will see Bob leaving his working-class identity and immerse himself in bourgeois respectability. Terry opposes the new lifestyle and social rituals of Bob and his (later) wife with his seductive practices of drinking, gambling, and roughness. This recurrent intrusion into the stable home of the couple highlights the tension of anti-bourgeois resentments and the new-middle-class nuclear family as a model of stability.
The series underlines the nostalgia for the values of the old north and pushes forward the theme of two friends who try to keep up their friendship in changing times. Both Terry and Bob try to adapt to the realities of live while they are confronted with determining choices that lead them to different stages in male life narratives.

== Sources ==

Mills, Brett. ''The Sitcom''. Edinburgh: Edinburgh Univ.Pr., 2009.

Pickering, David. “Bolam, James (1938-).” ''Encyclopedia of Television''. Ed. Horace Newcomb. New York: Taylor and Francis 2004. 284-286.

“Whatever Happened to the Likely Lads?” BBC. [<http://www.bbc.co.uk/comedy/whateverhappened/>].

Williams, Paul. “Class, Nostalgia and Newcastle: Contested Space in ''The Likely Lads''.” ''Don’t Look Now: British Cinema in the 1970s''. Ed. Paul Newland. Chicago: The Univ. of Chicago Pr., 2010. 187-198.

Product Placement

2015-05-14T11:50:37Z

Christian Müller: Created page with "A practice in which manufacturers of goods or providers of a service pay for their products to make them appear in films and television programmes in order to advertise them...."

A practice in which manufacturers of goods or providers of a service pay for their products to make them appear in films and television programmes in order to advertise them. The systematic placement of products is common practice particularly in American movies and Hollywood blockbusters and a multi-million dollars industry.

== Product Placement in the UK ==

The paid-for placement of products was prohibited in UK television until 28th February 2011, when the country’s agency responsible for media regulation, called Ofcom, lifted the ban and permitted references to products and services in television formats produced in the UK for the first time in the nation’s history. ITV’s ''This Morning'' was the leadoff British programme to feature a company’s sponsorship; a Nescafe coffee machine could be seen on the screen.
Since 2011, major commercial broadcasters such as the ITV companies, Sky, Channel 4 and Channel 5 have adopted product placement in their television programmes for the purpose of increasing profits. The non-commercial BBC is not allowed to earn any returns from the advertising of products in its programmes. Despite its shows being sold to many countries overseas, which might create a profitable platform for the consumer industry and product placement, the brands featured in BBC productions are provided gratuitously and at the behest of the editorial board.

However, the change in television rules is accompanied by regulations established and watched after by Ofcom. Broadcasters, which apply paid-for ads in their programmes, are required to inform their viewers by displaying a ‘P’ logo for a period of three seconds at the beginning of the show. Furthermore, product placements must be justified by the editors and are forbidden to be exuberant. Certain product categories, including guns, alcohol, cigarettes and unhealthy food (i.e. foods high in sugar, salt or fat) remain entirely prohibited to be displayed as branded paid-for ads. Regulations also have it that news and children’s programmes persist to be free of any industry’s involvement in the form of product placement.

== Sources ==

Hackley, Chris et al. "Unpaid product Placement: The Elephant in the Room in the UK’s New Paid-For Product Placement Market." ''International Journal of Advertising'' 31.4 (2012): 703-18.

"Product Placement Ban on British TV Lifted." ''BBC News'' (28 Feb. 2011). [http://www.bbc.com/news/uk-12593061].

"TV Product Placement Off to Slow Start." ''The Guardian'' (27 Aug. 2011). [http://www.theguardian.com/media/2011/aug/27/tv-product-placement].